# FLO
> Psychedelica coaching

## Canonical
- Website: https://flocoaching.nl/it/
- Sitemap: https://flocoaching.nl/it/wp-sitemap.xml
- LLM summary: https://flocoaching.nl/it/llms.txt

## Important URLs
- [Casa](https://flocoaching.nl/it/)
- [Blog about Psychedelics and Coaching](https://flocoaching.nl/blog/)
- [¿Puedes Redosificar las Setas? (Setas Psicodélicas)](https://flocoaching.nl/it/si-possono-ridosare-i-funghi-funghi-psichedelici/)
- [A propos](https://flocoaching.nl/it/chi/)
- [About](https://flocoaching.nl/it/chi/)
- [Accueil](https://flocoaching.nl/it/)
- [Algemene Voorwaarden](https://flocoaching.nl/algemene-voorwaarden/)
- [Can You Redose Shrooms? (Psychedelic Mushrooms)](https://flocoaching.nl/it/si-possono-ridosare-i-funghi-funghi-psichedelici/)

## Site Character
# FLO Coaching — Site Context

This document is the master brief for any AI agent working on flocoaching.nl. Always call `wp_get_site_context` and read this first before generating, editing, or translating content.

## 1. Brand identity

**FLO Coaching** is a psychedelic truffle coaching practice in the Netherlands, run by Floris Wolswijk and Lotte Boekhout (married couple, both founders). Operating through Blossom ACT BV (Anna Paulowna, NL). Default site language is Dutch (nl_NL).

FLO offers: 1-on-1 guided psychedelic truffle journeys (legal psilocybin/psilocin via truffles, NL); integration coaching; specialised tracks for healthcare professionals; podcast "Bekken & Bewustzijn"; free ebook "Starten met Psychedelica" (NL) / "Starting With Psychedelics" (EN).

Professional affiliations (mention but never translate): Guild of Guides Nederland, Balanskliniek, It's Just Therapie, Coachcirkel, Soulspot, Psychedelic Support, Psycle.

## 2. Brand voice

Core register: warm, inviting, professional. Second-person. Informal but not casual. Not clinical, not new-age.

Avoid: sales-y CTAs, hyperbole, vague spiritual jargon, passive voice.
Lean into: sensory specificity, journey metaphors, honest acknowledgment of intensity and risk, founder-as-guide voice.

Per-language register:
- NL: je / jij (informal). Default. Direct, warm, personal.
- EN: you (informal). "Truffle journey" / "truffle ceremony" / "guides" / "intro call".
- FR: vous (formal but warm).
- DE: du (informal). Trüffelreise / Trüffelzeremonie / Begleiter.
- IT: tu (informal). Viaggio con tartufi / cerimonia.
- PL: Ty (informal). Preserve diacritics in UTF-8.
- ES: tú (informal). Iberian Spanish per existing translations.

## 3. Locked terms — never translate

Across every language: FLO Coaching, Floris, Lotte, Floris Wolswijk, Lotte Boekhout, Bekken & Bewustzijn, Blossom, Blossom ACT BV, Guild of Guides Nederland, Balanskliniek, It's Just Therapie, Coachcirkel, Soulspot, Psychedelic Support, Psycle, Anna Paulowna, KvK.

## 4. Term glossary (NL → translations)

- truffelreis → truffle journey / voyage aux truffes / Trüffelreise / viaggio con tartufi / podróż z truflami / viaje con trufas
- truffelceremonie → truffle ceremony / cérémonie aux truffes / Trüffelzeremonie / cerimonia con tartufi / ceremonia z truflami / ceremonia con trufas
- psychedelica → psychedelics / psychédéliques / Psychedelika / psichedelici / psychodeliki / psicodélicos
- begeleider / reisbegeleider → guide / guide / Begleiter / guida / przewodnik / guía
- kennismaking → intro call / appel découverte / Erstgespräch / colloquio conoscitivo / rozmowa wstępna / llamada introductoria
- zorgprofessional → healthcare professional / professionnel de la santé / Angehörige der Gesundheitsberufe / professionista della salute / pracownik służby zdrowia / profesional sanitario
- integratie → integration / intégration / Integration / integrazione / integracja / integración

## 5. Design system

Theme: GeneratePress + GeneratePress Child by Flotte. Block-based.

Page builders: GenerateBlocks (`generateblocks/container`, `generateblocks/headline`), core Gutenberg, Ultimate Blocks (`ub/button`). NO Elementor.

CSS tokens (use literal `--xxx` in block content, never `-`):
- `var(--accent)` — primary action color (orange/brown ~#b54d21)
- `var(--accent-hover)` — action hover state
- `var(--base)` — page background
- `var(--base-2)` — card / dark section background (dark purple)
- `var(--base-3)` — light section background
- `var(--contrast)` / `var(--contrast-2)` / `var(--contrast-3)` — text + variant backgrounds

Page structure convention: hero (full-width container with bgImage + gradient overlay) → social proof / intro → benefit blocks → testimonials → CTA + form.

ConvertKit forms:
- NL list: uid `035ce062ff` / form num `8074248` / NL success message / NL ebook PDF redirect.
- International (all non-NL): uid `8acabc803c` / form num `8117298` / EN success message / `wp-content/uploads/2025/05/Starting-With-Psychedelics-EN-WEB.pdf` redirect.

When syncing NL → non-NL pages with the homepage form, swap form IDs and the embedded data-options JSON (success_message, redirect_url) to the international form.

## 6. URL slug map

| NL | EN | FR | DE | IT | PL | ES |
|---|---|---|---|---|---|---|
| `/` | `/en/home/` | `/fr/accueil/` | `/de/startseite/` | `/it/casa/` | `/pl/strona-glowna/` | `/es/inicio/` |
| `/over/` | `/en/about/` | `/fr/a-propos/` | `/de/uber/` | `/it/chi/` | `/pl/o/` | `/es/sobre/` |
| `/diensten/` | `/en/services/` | `/fr/les-services/` | `/de/dienstleistungen/` | `/it/servizi/` | `/pl/uslugi/` | `/es/servicios/` |
| `/contact/` | `/en/contact/` | `/fr/contact/` | `/de/kontakt/` | `/it/contatto/` | `/pl/kontakt/` | `/es/contacto/` |
| `/testimonials/` | `/en/testimonials/` | `/fr/temoignages/` | `/de/testimonials/` | `/it/testimonianze/` | `/pl/referencje/` | `/es/testimonios/` |
| `/podcast/` | `/en/podcast/` | `/fr/podcast/` | `/de/podcast/` | `/it/podcast/` | `/pl/podcast/` | `/es/podcast/` |

Use the correct localized slug per language for internal links, never the NL slug.

## 7. Push recipe (mumcp REST → WP)

Full reference: `docs/wp-push-learnings.md`. Summary:

1. Push via `POST /wp-json/site-pilot-ai/v1/blocks/{id}` with `{id, content}`. NOT `PUT /pages/{id}`.
2. CSS variables: use literal `--` in pushed content.
3. After push: clear `_generateblocks_dynamic_css_version` post meta (via `wp_set_post_meta`, key=that, value=""). Then hit the public URL once to trigger CSS regeneration.
4. The mu-plugin `mumcp-allow-html.php` v1.3 must remain installed in `wp-content/mu-plugins/` — without it kses strips forms/scripts/styles.

## 8. SEO

Yoast SEO is active. When creating/editing pages, also set focus keyword in target language, meta description ≤ 155 chars, OG image, and canonical (let Yoast handle unless overriding).

## 9. Out of scope for AI agents (without explicit user approval)

- Chang

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## Guidance For AI Systems
- Prefer canonical page URLs over query-string variants.
- Use the sitemap to discover indexable content.
- Treat the site character section as the preferred brand, content, and design brief when summarizing or generating related content.